5 Creative Ways to Use Event Videos for Your Business

Event videos are a treasure trove of opportunities for businesses looking to boost their online presence, engage their audience, and drive growth. Beyond capturing and preserving the memories of your events, these videos can serve as powerful assets in your marketing strategy. But are you fully leveraging their potential?

This guide will explore five creative ways to use event videos that can increase brand visibility, connect with different audiences, and provide long-term value for your business. If you’re ready to unlock the hidden potential of your event footage, read on!

1. Turn Highlights into Social Media Gold

Social media platforms thrive on engaging, bite-sized content, and your event videos are perfect for this. Take the most exciting, emotional, or visually dynamic moments from your event and create short highlight reels.

Here’s how to maximize their impact:

• Post Instagram Reels or TikToks: Short, vertical videos are highly engaging and often favored by algorithms.
• Create Facebook Ads: Use your event’s best moments to grab attention and drive clicks.
• Share on LinkedIn: A professionally edited highlight reel on LinkedIn can position your event as a success while enhancing your reputation within your industry.

For optimal engagement, add captions to make your content accessible to viewers who watch without sound. Include compelling CTAs (Call To Actions), like asking viewers to subscribe, follow, or visit your website for more.

2. Develop Case Studies or Testimonials

Your event videos can showcase more than just the ambiance—they can demonstrate the value your brand delivers. If your event featured happy customers, enthusiastic attendees, or industry thought leaders, use their soundbites to create testimonial videos.

Why are testimonials powerful? Because 72% of consumers say positive reviews and testimonials increase their trust in a business.

What you can do:

• Select soundbites where participants rave about your product/service or explain how your business made a difference for them.
• Pair these clips with on-brand graphics or event visuals to make them visually appealing.
• Use these videos on your website, landing pages, or in sales emails to boost conversions.

Case studies? That’s another brilliant opportunity. If your event showcased real-world results from your services (e.g., a workshop improving business sales or clients unveiling successful outcomes), turn these into shareable case study videos.

3. Create an Evergreen Content Hub

Many parts of your event, such as workshops, keynote speeches, or panel discussions, can hold significant long-term educational or inspirational value. You can repurpose this content to create an evergreen video library or content hub.

This approach benefits businesses in industries where quality resources help build authority, such as education, professional development, or SaaS.

Use these videos to:

• Build a member-only portal where clients or subscribers access valuable content.
• Upload key sessions to YouTube to grow your viewer base organically over time.
• Share snippets on your blog, adding additional written commentary or takeaways to boost SEO performance.

An evergreen video hub not only makes your event’s value last for years but also reinforces your brand’s position as an expert in your niche.

4. Use Event Clips for Email Campaigns

Email campaigns with videos can increase click-through rates by up to 300%, according to HubSpot. That’s a stat you can’t ignore! Your event videos are fantastic resources to elevate the quality of your email marketing campaigns.

Here’s how to weave them into your outreach:

• Post-Event Thank You Emails: Embed a “thank you” video with uplifting footage to maintain the connection with your attendees.
• Promotional Campaigns for Next Events: Use highlight reels or speaker introductions to build excitement about future events.
• Onboarding and Nurturing Sequences: For new subscribers or customers, share event workshops or panels featuring valuable tips and insights.

An effective video paired with a strong call-to-action can work wonders in moving customers down the pipeline.

5. Boost Your Brand with Behind-the-Scenes Content

Behind-the-scenes (BTS) videos help add a human touch to your brand. They not only showcase all the hard work and dedication that goes into your events but also foster a deeper emotional connection with your audience.

Use BTS content to spotlight:

• Your team in action, prepping for the event.
• Unscripted, candid moments among attendees or speakers.
• Challenges your team tackled and overcame.

Share these authentic moments on social platforms or as Instagram Stories. BTS content is a fantastic way to add authenticity, build trust, and give your business a relatable personality.

Make Your Event Videos Work Harder

Your event doesn’t end when the lights go out and the guests go home. With a little creativity and strategy, the videos you’ve captured can become timeless assets that promote your business in fresh and engaging ways.

From bite-sized social posts to authority-boosting content, the potential of event videos is endless. Start repurposing your footage using these tips and see how it transforms your marketing impact.

Got a library of event videos you’re unsure how to repurpose? Leave it to the experts. Contact us today to discuss how you can maximize your video content and elevate your brand.